Create sustainable hospitality and unlock the following opportunities:

People

Enhanced Employee Engagement & Retention: Sustainability initiatives—like fair labor practices, training, and well-being programs—create a positive work culture that attracts and retains motivated staff.

Improved Guest Satisfaction: Modern travelers value ethical practices. Offering social-conscious experiences builds emotional connection and brand loyalty.

Stronger Community Relations: Supporting local producers, and engaging in community programs deepen trust and contribute to regional development.

Planet

Resource Efficiency: Managing energy, water, and waste more sustainably reduces environmental impact and dependence on scarce resources.

Biodiversity and Ecosystem Protection: Responsible sourcing and sustainable exterior design help preserve local ecosystems.

Lower Carbon Footprint: By switching to renewable energy, sustainable transport, and low-impact materials, hotels and restaurants can significantly reduce their GHG emissions.

Profit

Cost Savings: Efficient energy & water use, and waste reduction lower operational costs over time.

Stronger Market Position: Sustainability certification and transparent practices differentiate your brand and attract eco-conscious customers and partners.

Risk Management & Future-Proofing: Proactive sustainability helps navigate regulatory changes, supply chain disruptions, and reputation risks.

Stay ahead of regulations: Anticipate and comply with evolving environmental and social policies.

How can I help you?

Sustainability Management Workshops

Interactive sessions introducing the principles of sustainability management, along with focused modules on: waste, food waste, water use, energy use, towels & linen, chemical management, transportation, diversity & inclusion and local community support.

Sustainability Assessments & Consulting

Tailored evaluations and advice for hotels and restaurants to improve sustainability practices and achieve measurable goals.

Certification Support

Step-by-step guidance for certifications such as Green Key—including criteria interpretation, sustainability assessments, document review, and practical improvement advice.

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About me

Hi, I’m Zhu Xiao — founder of Impactstayhub and a firm believer in the power of sustainable business models that care for the people, planet and profit alike.

I began my career in IT process and project management, but I had always cared deeply about environmental issues. While working in IT, I participated in several environmental activities organized by NGOs, which inspired me to think about how I could use the experiences and skills I had gained to make a positive impact on the environment. After 4.5 years in IT, I made the bold decision to follow my passion. That led me to join a small but very visionary restaurant chain in Beijing as an environmental manager, where I contributed to its forward-thinking goal of building a sustainable business.

After two years’ inspiring experience in environmental management in the restaurant chain, I came to Germany and got the Master’s degree in Sustainable Resource Management at the Technical University of Munich. From 2023, I started working in sustainability management for the hotel business, my sustainability journey in hospitality moves on.

With over four years of hands-on experience in sustainable hospitality, I’ve helped hotel and restaurants turn their sustainability goals into everyday practice. From greener operations and certification processes to diversity and inclusion programs and community engagement — I’ve seen firsthand how sustainability management can transform businesses for the better.

My goal is to make sustainability management more inclusive, more innovative, and more transformative — for every hospitality business, no matter where you’re starting from.

Greeting from Potsdam, Germany.

Contact me

Please feel free to contact me through the following contact form or email: zhu.xiao@impactstayhub.com

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I support your journey to create sustainable hospitality.